Spectrum Sound and Light was founded in 2006 as a private venture by Target Group. The goal was to establish a company with a clear market leadership in the emerging field of professional light and sound integration.
Initially, the company leveraged the experiences of its partners and sister companies within Target Group to gain market access to client databases, project experience, and technical expertise. This strategic combination allowed Spectrum to quickly become a leading provider of professional integration systems in Jordan, earning a solid reputation for innovation and excellence.
The ensuing success enabled Spectrum to establish key partnerships with some of the most reputable suppliers of audio and lighting solutions globally. The pinnacle of these partnerships was an exclusive collaboration with BOSE for the development and expansion of the professional and retail product portfolio in Jordan.
These partnerships have solidified Spectrum’s position as the leading supplier of integrated solutions and propelled it into expanding into new markets, where new success stories are being built.
The company’s dual focus can best be characterized as retail and professional services.
The retail services have allowed us to develop key expertise in marketing, retail chain management, supply chain management, and customer service management. On the other hand, our professional services have allowed us to develop key skills in project management, product integration, and after-sales service management systems.
This dual approach to business has allowed the organization to develop a continuous learning loop that builds on capabilities we feel that are unavailable in many other companies.
These capabilities and the services generated from them constitute a unique offering that could be categorized as follows:
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